Character Design
Character Design and Illustration
Year, 2008
Client. Nottingham City Transport
Project. NCT Mega Bus Rear Advertising Campaign. (Campaign live in Nottinghamshire through 2008 - 2009)
Information. Nottingham City Transport (NCT) operates approximately 320 buses across the Greater Nottingham conurbation and beyond. Bus patronage on the NCT network has been rising annually in recent years and was over 50 million in the year 2007/8. Magic Element's brief from NCT was to produce a themed campaign designed to attract even more motorists onto the bus network through the use of advertising on the bus rear. The campaign was applied across buses on 20 key routes and emphasis was on localness with a core message running through all 20 designs. The underlying purpose of the campaign was to tell / remind motorists what the benefits of traveling with NCT are, why they should use the bus instead of the car and where the bus goes
Button Heads
Year, 2008 - 2011
Client. Proposal
Project. Character design
Information. Exploring the boundaries and relationships between toy character design, branding, packaging and merchandising
Little Buddhas
Year, 2008
Client. Proposal
Project. Character design
Information. Buddhist thangka paintings convey precise iconographic information about particular deities in a pictorial manner and are traditionally used as a guide for contemplative and meditative experience. Traditionally, thangkas do not express the personal vision or creativity of the artist, but here we have taken a simplified, contemporary approach; reinterpreting the traditional, Tibetan thangka whilst preserving the original iconography associated with the deities
Bug Bods
Year, 2004
Client. Proposal
Project. Character design
Information. Magic Element designed these little chaps with a couple of intentions in mind. Firstly, we envisaged them as small promotional characters which could be branded in corporate livery and used to advertise a brand. Their natural charisma gives them a 'keep-ability' factor and research suggested that consumers questioned would love to have a Bug Bod on their desk!
Secondly, inspired by the growing interest in collectable vinyl figures, we figured that they could be individually boxed or blister packed and sold as desirable designer toys
Secondly, inspired by the growing interest in collectable vinyl figures, we figured that they could be individually boxed or blister packed and sold as desirable designer toys
Unlikelys
Year, 2005
Client. Proposal
Project. Character design
Information. Inspired by The Incrdibles; these are probably the most unlikely super heroes in the world
Tonbo
Year, 2004
Client. Proposal
Project. 3d Character design
Information. Tonbo is a prototype design for an autonomous children's toy. He is both a vehicle for others to ride in and a character in his own right