Online Design for Next Retail - Next Fashion Editorial
Project Background. 2008 - Present. Magic Element has had a lead role in designing Next's weekly fashion editorial between 2008 - 2012. During this period we worked closely with Next's Editorial Content Managers and Copy Writers to ensure that the editorial feature continued to grow and evolve. With very tight deadlines and last minute changes due to varying stock levels and even fluctuations in the weather, the weekly process of designing and handing this feature over was an exciting challenge. Besides designing weekly editorial content for next.co.uk, we also produced versions adapted for facebook.com/nextonline and also 'editorial mobile'; available via the Next iPhone app
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