Online Design for Next Retail - Next Home Pages & Next TV
Project Background. 2008 - Present. Next's home pages serve as their all important 'shop window' on the World Wide Web and are strategically designed to entice the online shopper to take an interest in what Next has to offer. Magic Element has designed home pages for Next and also managed the collation of the home page creative, gathering resources from the London and Leicester departments and ensuring that all elements are handed over in time to meet the strict weekly deadlines
© copyright. Next Retail
Website Design
Year, 2009 - 2011
Project. Next TV Video and Cue Point Player
Information. Magic Element has been responsible for designing the Next TV video and cue-point player through various incarnations since it's inception in 2009. Next TV has become an integral part of the fashion editorial, bringing the content to life with catwalk video, hot styling tips and interviews with fashion editors from Elle, Company, Prima and Now magazines etc. The cue-point player introduces items sequentially onto the page, as they are hi-lighted in the video. This allows users to immediately click to purchase individual products as they are discussed in the video itself. We recently designed the Next TV video vault which allows users to access archived videos featuring New Trends, Next Collections and Next Events. Next TV has been a huge success and received a very favourable review in Retail Week Magazine, January 30, 2009 shortly after it's launch
© copyright. Next Retail