Graphic / Print Design / Artwork / Tech Gadgets Booklets / 2012
In 2012, John Lewis launched a brand new range of Tech Gadgets through their in-store electrical departments. This new technology consists of App Accessories; accessories that are designed to work seamlessly with apps for your iPad, iPod touch or iPhone, enabling you to interact with technology like never before. An App Accessory connects to your iPhone, iPad and iPod and enriches the features of the App giving your mobile device capabilities it doesn't have on its own.
To promote the nationwide launch, I designed, artworked and managed the print production of this 20 page, Tech Gadgets booklet. The booklet features App Accessories divided between three colour coded categories; Games, Home & Lifestyle and Health & Fitness. I also designed a series of digital screens which were accessed via New iPads, installed in the designated stores. The screens enabled customers to digitally browse the available App Accessories and watch their demonstration videos.