energy-alliance.co.uk / Marketing Strategy / Art Direction / Website Design / UI & UX / Print Design / 2013
Energy Alliance are experts in the field of energy efficiency and have been identifying and delivering energy reduction measures for homes around the UK since 2010. You could say they're on a mission, not just to make the country's homes warmer, but, also cheaper to heat which is good news all round.
During the first quarter of 2013 I worked along side the Alliance, helping conceive and implement their 2013 promotional campaign. The campaign introduces the Alliance's 'Making you feel warm inside' ethos to a whole new demographic of potential customers using friendly, lighthearted imagery of cheerful, cosy toes, fingers and faces. The intention is to generate a 'warm inside' response, not only to the humorous 'characters', but also to the Energy Alliance's great, free central heating boilers and home insulation offers.
As part of the 2013 campaign, I designed and built the new Energy Alliance website, directed and managed the campaign's photo shoots and produced some of the campaign's print design.