missguided.co.uk / Fully Responsive, Ecommerce User Interface & User Experience Design / 2013 - 2018 / © 2019 Missguided Ltd

Missguided responsive UI

Missguided is a fresh and vibrant online store that aims to stay on top of the latest trends in order to provide their customers with the best that the fashion world has to offer. Missguided have fast established themselves as a reputable and reliable company that is able to stand toe-to-toe with some of the most well-known online fashion retailers. Missguided’s vision is to be the world’s largest, coolest, most fun, relevant and aspirational fashion brand for millennial women. Inspired by real life, it is bold, straight talking and forward thinking.

For four and a half years, I worked as part of Missguided’s in-house Ecommerce team at the company's Manchester-based HQ, initially as their solo UI Designer and later as Senior UX Designer. During this period, I designed Missguided’s fully responsive interface during the first half of 2015. The new site templates were used for the company's UK and international websites and launched in June that year. To ensure that all business interests were carefully considered, I liaised with all in-house teams and worked closely with the Front-end Software Engineers to ensure that the new interface was as streamlined as possible, providing a perfect platform for a 'mobile first' approach to user-centric, responsive, ecommerce design.

Once the responsive interface was rolled out, I continued to play a key role in the process of optimising and improving the design of Missguided’s website, concentrating focus on the different areas of the site, including Missguided’s home page, category pages, product display pages checkout, fully responsive navigation, checkout and customer service areas.

The examples of design work featured here were undertaken for Missguided in response to feedback gathered using customer feedback, usability lab sessions, analytical data and business requirements. All images which present Missguided's website here are © 2016 - 2018 Missguided Ltd.

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Missguided typography Missguided mobile menu Missguided mobile order tracking and returns