missguided.co.uk / Fully Responsive, Ecommerce User Interface Design & UX / 2013 - Present
© 2016 Missguided Ltd
Missguided is a fresh and vibrant online store that aims to stay on top of the latest trends in order to provide their customers with the best that the fashion world has to offer. Missguided have fast established themselves as a reputable and reliable company that is able to stand toe-to-toe with some of the most well-known online fashion retailers.
As part of my ongoing role with Missguided, I played an integral part in the design, development and testing of their adaptive desktop website interface and separate mobile theme, both launched in Spring 2014.
During the first 6 months of 2015, one of my main tasks has been designing and UA Testing the fully responsive UI for Missguided's UK and international websites, launched in June. I liaised very closely with the Ecommerce and Development Teams to ensure that the new interface is as streamlined as possible, providing a perfect platform for a 'mobile first' approach to user-centric, responsive design.
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