Nicole x Missguided / Micro-site Design / 2014 / © 2014 Missguided Ltd

Nicole X Missguided responsive UX Design, MacBook

Launched in March 2014, Nicole x Missguided was an iconic collaboration between global star Nicole Scherzinger and online fashion retailer Missguided. Colliding elements of sophistication, sex appeal and directional fashion, the range of clothing was available exclusively through Missguided's online store.

I designed the Nicole x Missguided micro-site which was fully responsive across desktop, tablet and mobile. The micro-site hosted a full-screen look book and 3 video players featuring the campaign's television advertisement, behind the scenes video and a 'Missguided meets Nicole' interview. The micro-site linked through to the Magento store and associated Nicole x Missguided competition.

Nicole X Missguided responsive UX Design, iPad