Ecommerce UI design

SIMMI

SIMMI are a London-based footwear retailer, offering the latest footwear trends at affordable prices, for global-minded girls. SIMMI are constantly inspired by the bold and accomplished women of the world, whether it be in their daily lives or on their social channels.

The company hired me to design a new, fully responsive 'Ghost' user interface for their Magento 2 Enterprise ecommerce website. One of the main objectives was to create a beautifully minimal, 'barely there' design, which allowed SIMMI's vibrant lifestyle and product photography undistracted attention.

Year 2018
My role: UX/UI Research and Design · Remote freelance contract
Team: SIMMI Directors (UK), Software developement team (UK)

Designing the homepage UI

This was achieved by incorporating a transparent header design which 'floated' over the background imagery.

E-commerce user interface: SIMMI

The results were published during Autumn of the same year, catapulting SIMMI into a new phase of growth.

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